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Selling Property

Complete Seller's Guide

How to sell your property in the Philippines

12 min readUpdated: December 2025

Preparing to Sell

Get Your Documents Ready: - Transfer Certificate of Title (TCT) or CCT - Tax Declaration - Recent Real Property Tax receipts - Association clearance (for condos) - Valid ID

Property Preparation: - Deep clean the property - Fix minor repairs - Declutter and depersonalize - Consider staging for photos

Pricing Your Property

Research the Market: - Check comparable listings on Housal - Look at recent sales in your area - Consider price per sqm benchmarks - Factor in your property's unique features

Pricing Strategy: - Competitive pricing attracts more buyers - Overpricing leads to stale listings - Leave room for negotiation (5-10%)

Listing and Marketing

Create a Great Listing: - Professional photos (or follow our tips) - Compelling description - Complete property details - Highlight key selling points

Marketing Channels: - List on Housal for maximum exposure - Share on social media - Consider working with an agent - Word of mouth / referrals

Closing the Sale

When You Have a Buyer: 1. Review and negotiate the offer 2. Accept reservation fee 3. Sign Contract to Sell 4. Buyer arranges financing 5. Execute Deed of Absolute Sale 6. Facilitate title transfer

Seller's Costs: - Capital Gains Tax (6% of selling price or zonal value) - Agent commission (if applicable) - Association dues clearance

Pro Tips

  • Price competitively from day one - the first 2 weeks get the most views
  • Be flexible with viewing schedules
  • Prepare for negotiations but know your bottom line
  • Disclose known defects to avoid legal issues
Complete Seller's Guide | Housal Guides | Housal