Housal News and Articles

How to cope with the changing dynamics of the Real Estate Industry?

Published Date : February 13, 2020

Today, everyone is technology savvy and understands how to use it to their advantage. Moreover, people understand that technology is an innovation that brings convenience to everything they do. For businesses, it eases transactions and fast-tracks processes. As technology further advances, everyone must keep up – especially people that deal with person-to-person transactions.

The real estate industry is heavy on direct interaction with end user. Thus, real estate industry has started using technology to conduct their business. The traditional marketing strategies are no longer helpful in conducting business. So, companies and agents are starting to use modern marketing strategies, such as online Listing Platforms, social media promotions, virtual property viewings, property management tools, Programmatic advertising and others. This breakthrough encourages property buyers and sellers to carry out their real estate transactions online.

With so many ways to market and conduct your business, it gets difficult to manage all different platforms. Housal provides a quick and consolidated way to market your listings as per the modern technology-driven way.

List on the Housal platform

Nowadays, homebuyers can just browse the internet to find a property that suits their needs. Before they hire a broker, they already know what they want and have already done a thorough research. Hence, its very important to list your property on an authentic listing platform.

Boost your Listings using Housal Features

Once you have listed your property, its very important to boost the property in order to provide maximum exposure. Create a focused plan for your listings and promote them as Featured Listings on the Housal platform. Moreover, enhance your listings and give them more coverage by using Social Media Promotions that highlight your property to huge bank of potential buyers on all social media channels – Facebook, Instagram, Twitter and Pinterest. You can also Deliver your listings directly to the inbox of prospective buyers by boosting your listings on Housal Newsletter Promotions.

Follow potential leads wherever they go

The Housal Targeted Advertising follows potential buyers on all channels – Facebook, Instagram, Twitter, Pinterest, LinkedIn, Mobile Apps, Laptop Browser, Email Applications and more. In short, wherever the client goes he keeps seeing Housal Targeted Ads tempting him to buy the property.

360-degree coverage of the property

In today’s technology-driven world, it is very important to showcase the property using vivid pictures and captivating videos. Housal is equipped with latest gadgets to accomplish that. Our experts capture 360-degree views of your property to engage potential buyers. These pictures and videos enable leads to view all details of the property online.

To market your listings as per the modern technology-driven way, subscribe to the Housal platform and start selling all your listings.

About the Author:

This article is written by Aakanksha Sangtani, working as an International Business Analyst at Housal Inc., is an online platform for real estate, addresses the unfulfilled needs by harnessing technology and bringing all-related solutions under one roof. For buyers, tenants, sellers, brokers, agencies or developers, it encompasses all their answers from property matching, listings, management, analytics and much more. Housal Inc. is the evolution of the real estate process – empowering the real estate industry for the future.

Why Marketing is Most Essential for Selling Property?

Published Date : January 7, 2020

There are very few assets that are precious than property, so while selling real estate you need to tread thoughtfully exactly as you do in a business deal. The goal of any business is to ensure as many people have heard about your products and services as possible; the same principle applies to real estate.

Moreover, just like any business needs a strong marketing strategy to become successful, selling property is no different. There was once a time when your real estate agent would put an ad in the paper, hammer a signboard in your front yard, and then wait for the buyers to come. In today’s real estate, however, there are numerous marketing options available, which means it’s no longer enough to choose one or two marketing mediums and call it a day.

You must create a perfect mix of marketing channels to promote your property. Remember, the more you boost your property, the higher the price you sell it for.

Here are some popular cost-effective ways to market your property to sell it quickly at a greater price:

Social media

Social media companies like Facebook and Twitter have accumulated piles of consumer information in their years of operations, which you can use to your advantage by advertising your property on these channels. Social media companies know what their users are looking for and so, today are the best way to target specific buyers.

Email marketing

Just as social media companies have collected piles of data, so too have real estate agents. A database of pre-qualified buyers, who’ve either expressed an interest in a property in the past, are the ones you want to market your properties to. Email marketing is an effective way to put your home in front of active buyers, who are actively looking for a property just like yours.

Listing Websites

Majority serious home buyers search for properties online first and then hit the field to view them in person. Listing platforms, such as Housal drive these users to their platform by promoting their listings using Google Analytics and Search Engine Optimizations.

It is highly recommended that you list your property on Housal that provides maximum exposure to your listings.

Marketing is something you should discuss with your sales agent in the very early stages of the sales process, as successful sale of your property would depend on it. But remember that just because there are more marketing opportunities available, it doesn’t mean you should use all of them. Always work in consultation with your sales agent to select the right mix for your marketing campaign.

If you would like to learn more about buying and selling property, continue reading this blog or list your property on Housal.